Design Director,
Head of UX

GOOGLE MAPS
CONSUMER

Case study upon request

Led a team of Designers, Design Managers and Research in a transformation of Maps to reduce complexity while advancing GenZ appeal, AI integration, and dimensional, 3-d rendered place discovery.

AI assisted search

  • Led Maps largest foundational redesign effort for interaction model, UI, map controls and content refinement to drive Google’s top level OKR of GenZ appeal, growth and retention.

  • Responsible for cross-surface feature experience and performance, including web, mobile wearable and design language system that powers and grows an $11B+ revenue base.

  • Drove strategic initiative planning with Product and Engineering ensuring a platform approach across Google’s complex ecosystem, Auto, Enterprise, Search, Ads, Travel and more.


SVP, Design

BANK OF AMERICA
CONSUMER AND INVESTING

Case study upon request

Spearheaded a transformation to a user centered design practice, methodology and process to deliver on the promise of one app tuned to customer needs across consumer and investing.

  • Streamlined roadmap planning with CDO, Product and Tech accelerating product releases for personal financial management tools.

  • Trained 200 person UX team in a new, shared design vision and methodology, including hands on workshops, partnering across department SVP’s and IC’s.

  • Delivered on 35% deposit growth, climb to 87% percent CSAT by translating behavior, usability and accessibility insights into UX strategy for 57m customers and clients.

One App North Star


Group Design Director

FJORD / ACCENTURE
CLIENT: CARNIVAL CORP

Case study upon request

Guest Profile, Identity, Embarcation,

Led the design studio for Fjord SF delivering on large scale, multi-agency, multi-team execution on client engagements that include:

  • Launched zero-to-one, full scale digital services for Carnival Corporation’s hospitality business leveraging wearable, mobile and sensor environments to create new payment, identity and guest services, featured in CES Keynote.
    Case study upon request

  • Delivered healthcare to 2m Californians through design, launch and support of Covered California’s enrollment platform for public and associates.

  • Grew studio from 15 to 100 increasing team diversity, capability, client roster with highest eSAT across studios.


EARLIER WORK AND PROCESS